There are plenty of examples in the world when
the tourism industry is considered the main source of the state revenue. In Uzbekistan,
having huge tourism potential, this sphere increases its contribution in providing
economic prosperity of the country. Due to tourism Uzbekistan gets acquiring new
friends and partners abroad. Last year the country was visited by more than a
million foreign guests. In the nearest future it is planned to increase their
number to at least 300 thousand people. The tourist infrastructure of the
country carries on extending its capacities.
International
partner
Unique
architectural monuments of Bukhoro, Samarqand, Quqon, Shahrisabz, Termiz and
Khiva. Trekking and riding tours on Qizilqum and Qoraqum deserts. Heliskiing in
snowy mountains of Western Tian-Shan. Rock climbing. Bewitching nature
preserves and health resorts. And another advantage is the excellent geographic
location in the center of the continent on the world-known Great Silk Road. All this is quite attractive for foreign visitors.
Significant
position of the country in development of tourism on the historical
transcontinental route is attested by that this year Uzbekistan has been chosen as
member of the Executive Council of UNWTO (UN World Tourism Organization). It
allows to promote intensively the tourist brand Great Silk Road across the
globe.
One of the
major actions in this work is the annual Tashkent International Fair Tourism on
Silk Road that turned a key factor in
promoting national tourist product in the international market. It attracted
not only professionals interested in the promotion of the tourist brand Great
Silk Road, but connoisseurs of cultural-educating and active types of tourism
in countries the Road laid across. The Fair was participated by tour operators
and agents, major network hotel complexes and private hotels, health resorts
and sanatoriums, transport companies and air carriers, global booking systems, providers
of travel business software and other travel services, museums, as well as
entertainment industry.
This year
the fair was combined with mega-info-tour, the new marketing initiative of the
National Company Uzbekturizm directed to the popularization of the tourist
products of Uzbekistan
abroad. It is involved about 500 foreign travel agencies and about hundred
journalists from over thirty countries. Guests were able to get acquainted on
one platform with tourist opportunities of each region of the republic,
traditional cuisine and crafts of peoples living in the territory of Uzbekistan.
National
and foreign companies have concluded approximately thousand contracts and deals
on cooperation. Partners of the NC Uzbekturizm, the key player in the travel
industry of Uzbekistan,
have been growing in number as well. At the days of Tashkent International
Tourism Fair there was signed the Memorandum of Understanding with the State
Secretariat on Issues of Trade, Crafts, Small and Medium Enterprises, Tourism
and Services, Professions and Consumption Issues of France. It serves the
strengthening of cooperation between countries in tourism sphere and increasing
the tourist streams in both directions.
These days
the Uzbekturizm participates in the London International Tourism Fair where the
company represents the opportunities of Uzbekistan and new projects that
would assist in attracting new tourist streams to the country. New initiatives
include the installation of guideboards in places the Great Silk Road passed. These guideboards
will help those who are willing to travel along the Silk
Road route for to get familiarized with all places of interest and
peculiarities of living mode of locals.
New Uzbekistan
Today
foreign tourists basically choose cultural-informative tours on cities of
Bukhoro, Samarqand, Khiva, Tashkent.
At the recent time it is noted the growth of interest of tourists in historical
monuments of Termiz and Surkhondaryo region, as well as Quqon. The further use
of the tourist potential of the republic envisages the development in these
cities of the network of modern hotels, catering centers and service points.
Meanwhile, local travel agencies bend much effort on popularization of other
directions of traveling and entertainment.
One of the
less known directions is the dynamically developing Navoi region. The territory
has historical monuments as well. One of them is the monument of ancient
writing – Behistun inscriptions. The region has good chances for developing
ecological tourism, at Aydarko’l and To’dako’l lakes. Riding on camelback along
boundless steppes and deserts is also interesting type of traveling.
Health-improving
tourism is getting developed also. The country has tens of health resorts and
sanatoriums. The most popular are health resorts in Jizzakh, Tashkent, Qashqadaryo and Surkhondaryo
regions. It is noteworthy that local mineral waters and therapeutic
natural-climate factors as better as those foreign ones. In addition, all
domestic health resorts have been reconstructed and beautified. Now they have
all conditions for health recreation and rest that meet high international
requirements. Task-oriented work on involving young foreign tourists to the
country. This category of tourists could be interested with high mountain
resort zones of Chorvoq, Chimyon and Beldersoy. These areas with bewitching
nature have all conditions for active rest, including extreme travel such as
trekking and kiting.
Upgrading tendency
Popularization
of tourist routes of the country abroad to a large extent depends on the
development of tourist infrastructure. In this turn a set of measures are
undertaking in Uzbekistan.
The national network of tour operators gets developed. The tourist service
market has about 800 organizations providing comfortable stay of tourists
within the country.
The hotel
service grows in level as well. Today, 260 hotels function in the country
offering modern European level of service, private hotels for those who are
willing to get closer acquainted with living mode of locals. In recent years
the tendency of intensive growth is outlined in hotel industry in Namangan, Navoi, Nukus
and other cities seeking to become tourist centers of the country.
Remarkably,
the existing hotels give much attention to modernization and introduction of
advanced technologies of servicing and they supported by the NC Uzbekturizm.
Thus, currently the company carries on negotiations with specialists of the
World Tourism Organization on conducting workshops and training seminars for
domestic companies on the issues of introduction of energy-efficient
technologies into hotel industry.
The young
generation of specialists graduating from professional colleges takes an active
part in increasing the quality of tourist service. For the last ten years the
country has put into operation eleven professional colleges specialized on
preparing professionals for travel industry. All colleges have modern training
shops in the form of hotel rooms, kitchens with all necessary facilities for
cooking dishes of various nations and modern photo studios and other equipments
necessary for training specialists for service industry.
Significant
role in improving skills of specialists working in travel industry plays
workshops organized by the NC Uzbekturizm under the aegis of World Tourism
Organization. Thus, within the recently held International Tourism Fair, the executivedirectorof affiliatemembers of UNWTO Javier Blanco and UNWTO program coordinator Dmitry
Ilyin conducted the seminar on theme Innovative Solutions Applied for
Development of Travel Industry at which they briefed the attendees on
tendencies of development on the direction.
Traveling on roads is getting more comfortable not only
because of the procurement and use of modern special tourist buses but of the
development of road infrastructure. The complex of measures, approved by the
Decree of the President Islam Karimov, envisages the construction in recent
future of modern motels and camping for full-fledged rest of drivers and
travelers, as well as motor transport technical service stations. By the end of
the year it is planned to put into commission seven objects.
Rail
transport service is also upgrading. This year by opening of the first in
Central Asia of high-speed railway communication there has been made another
step in this direction: high-class electric train Afrosiyob shuttles between Tashkent and Samarqand that was produced to the order of
the Uzbekistan Railways Company by the Spain’s Patentes Talgo S.L. Plant.
Modernization
works are being carried out inthe National Uzbekistan Air Ways Company as well.
The replacement of old planes to modern airliners from world-known companies
Airbus and Boeing is going to be completed soon. Airports are also getting
reconstructed and updated. Recently a new landing strip has been put into
operation in Nukus. Passenger terminals in Bukhoro and Tashkent have been reconstructed, as well as
airport in Navoi. All this contributes the increase of safety and service
quality both in domestic and international flights.
Economic realities
Specialists
tell about the second flow of world economic crisis. Economic recession bring
to reduction of tourist activity of people. In this situation it is necessary
to preserve the existing infrastructure and provide it further development. One
of the effective ways of gaining the goal is the development of domestic
tourism, incentive and increase of the tourist activity of the country
citizens. By the way, for the last several years the volume of domestic tourism
has been increased to 19 percent.
The travel
service market is having new offers on the formation of which not only travel
companies but their partners participate actively. For instance, Kapitalbank
has presented a new product oriented on tourists. The service is called
Recreation to the Credit. This is the first offer of a bank to tourists in the
country. Extension of similar services will favor the increase of people streams
going on traveling both within the country and abroad, consider experts.
Contracts
and intensions for developing cooperation signed with foreign partners at the
Tashkent International Tourism Fair will contribute to the stability of national
travel companies. New partners of national tour operators include more than 60
companies from Egypt, Israel, India,
Indonesia, Jordan, Spain,
Italy, Kazakhstan, China,
Malaysia, UAE, Russia, Syria,
Tajikistan, Thailand, Turkmenistan,
Turkey, France, Czech
Republic, Switzerland
and other countries. It reveals new opportunities to both people of Uzbekistan
willing to travel abroad and those willing to visit our country.
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Uzbekistan is famous for its twenty eight
million multinational people that carefully preserve the centuries-old values
of forefathers. The important and peculiar traditions include the hospitality.
Foreign visitors will be charmed with openhearted locals who always are ready
to show all places of interest and monuments of architecture of the country.
Silk Road as national brand
Rustam Mirzaev, chairman of Uzbekturizm National
Company:
This year
turns special as Uzbekistan
has been chosen to the member of Executive Council of UNWTO that is considered
the recognition of the role of the country in developing tourism in the Great
Silk Road region and incentive for implementation of new actions on promoting
this legendary brand. In the world tourism market our country is positioned as
the center and crossroad of Great Silk Road, as main routes of the Silk Road
passed through the territory of the current Uzbekistan.
Uzbekistan occupies active position and plays
important role in the development of tourism on the Silk
Road. Namely in our country there were approved significant for
the tourism community declaration – the Samarqand Declaration on Great Silk
Road, Khiva Declaration of Tourism and Preservation of Cultural Heritage,
Bukhoro Declaration on Tourism Development on Silk Road. The Action Plan on
Development of Tourism on Great Silk Road approved at the meeting of UNWTO took
place October, 2010, in
Samarqand, turned considerable incentive in promoting the Silk
Road brand in the world tourism market.
The annual
Tashkent Fair Tourism on Silk Road organized
under the aegis of WTO plays considerable role in implementation of our tourism
potential. Another fair has been held recently. It is for another time
confirmed the status of the major tourism forum in Central Asia that is
considered the key factor of development of the country’s economy and serving
to consolidate the cooperation and closer relations of peoples.”
Services as a profession
Ahtam Suyarov, headmaster, Samarqand Professional
College of Tourism and
Services:
“We train
specialists for tourism, restaurant and hotel service management, hairdressing,
cosmetics, as well as photographing, computer operating and accounting. In
short, almost all specialists enjoying high demand in tourism sphere.
All our
graduates speak Uzbek and Russian, as well as one foreign language. The college
has all conditions for learning English, German, French, Italian, Korean and
Japanese languages.
Learning
process is organized in close cooperation with major hotels, restaurants and
service centers of Samarqand – the center of tourism of the country. However,
before undergoing practical training students have classes in training
workshops of the college equipped with all necessary facilities. For example,
cooking shop has everything to teach student preparing dishes of Uzbek,
European, Japanese and Korean cuisine.”
Comfort on road
Dilbar Eshmatova, steward in Afrosiyob high-speed
train:
“Starting
from this year traveling from Tashkent
to Samarqand and back is possible on the high-speed and comfortable train
Afrosiyob that shuttles between cities on weekends. Spain-produced train
consists of two VIP cars and business class, four budget cars and one
restaurant car.
Cars have
all-round conditions for comfortable trip of passengers. They are equipped with
cozy chairs with folding back, foot rests and table, audio and video units and
lamp. Regardless of season cabins keep comfortable temperature, as well as noise
insulation.
In the
restraint car passengers could be served with tea, coffee and beverages, as
well as various dishes of Uzbek and European cuisine.”
Open-air museum
Davronbek Allakuliev, hokim of Khiva district in
Khorazm region:
“It is not
exaggeration to say that the whole world knows Ichan-kala, the open-air museum.
Every year we receive thousands of foreign tourists. On the territory of
Ichan-kala there are 53 historical and architectural monuments keeping more
than 50 thousand exhibits.
Khiva is
one of the unique places in the world. Monuments, handicraft workshops and
museums telling about the history of the people are located in one place.
Furthermore, the territory has hotels offering modern service of high level.
This is very convenient as for to visit all monuments, museums and feel the
historical spirit of the place and people one should live here for at least one
week.
We keep
developing service and entrepreneurs play rather considerable role in it. They
are owners of restaurants and hotels introducing into practice modern systems
and advanced technologies.”
Applying potential
Sanat Sattarova, fund keeper, Jizzakh Local
History Museum:
“Since
recent time we have more foreign visitors in our museum. They are interested in
traditions and customs of people living in the region, its history and nature.
Applied art of our folk masters is of special interest. After visiting the museum
many of them desire to see the process directly. Thus, we recommend visiting
Zomin, Mirzachul, Bahmal and Forish districts. The nature in those areas is
almost pristine – mountains, steppes, Aydarko’l Lake. They are better for developing ecological tourism.
Modern comfortable health
resorts located in those areas are the fine place for recreation. ”
Traveling
along the region it is possible to get closer familiarized with the local
traditions of ceramics, embroidery and puppet making. Workshops of local
masters are always open for tourists who can watch the process directly. The
region has its own cuisine brand – the Jizzakh somsa, it is barely possible to
find the place where one can taste a huge pasty with meat stuffing.
Welcome to
our hospitable Jizzakh region. We have plenty of interesting places and routes
tourists have not seen and traced yet.”
Online mode
Irek Khasanov, executive director, Travel
System:
“Our
company in the travel service market is represented as the major tour operator
with partners in France, Spain, Italy,
Czech Republic
– thirteen countries in total. Good to note that the travel industry of Uzbekistan is
getting filled with high-technology and high-operational service. I could say
with confidence that today the tourism business of Uzbekistan turns into the sector of
high technologies where the client servicing is carried out with the use of
cutting-edge digital devices and communication systems.
In this
turn it is of pleasure to present our new product. This year we were first in
the country to launch the online service on booking hotels all across the globe
which is worked under the brand NeoLine. Hope that this service makes the
abroad travel of Uzbekistan’s
people more comfortable, as well as organization of tours for foreigners in Uzbekistan.”