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‘Holiday of Atlas’ Answering the Question, Why Is It Necessary to Sew More Dresses from the National Fabric?

Festival ‘Holiday of Atlas’ in Marghilon has begun with a series of master classes, having great importance for the preservation of traditions.

To achieve this goal, the organizers had thoughtfully approach the subject of the master classes and workshops. It includes a wide range of topics, starting with practical trainings on increasing the skills of young artisans in the traditional embroidery, natural dyeing, garment design with the use of traditional textiles, and to the training of marketing and communication via the Internet.

“We have tried to cover all the areas that are needed to support the artisans working on complex time-consuming traditional technologies, to make their work attractive to young people,” commented the art historian, Binafsha Nodir. “Everything is simple and clear. Products of artisans are their bread. And so they work on traditional technologies we have to help them earning on it. This is possible by increasing the demand for their products. So, designers and fashion houses are needed to be taught how to sew beautiful garments from the national fabrics and promote them on the market.”
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